Develop and execute the enterprise strategy and roadmap for CRM and commercial technology platforms.
Align technology capabilities with business priorities to improve commercial performance and customer engagement.
Evaluate emerging technologies, including AI-enabled solutions, to drive innovation and productivity.
Provide executive oversight of the enterprise CRM platform, ensuring scalability, reliability, adoption, and continuous improvement.
Lead governance, enhancements, release management, and platform optimization.
Ensure seamless integration with ERP, marketing automation, customer support, CPQ, and analytics platforms.
Partner with Sales leadership to optimize lead management, pipeline visibility, forecasting, and opportunity management.
Improve seller productivity through automation and standardized workflows.
Drive adoption of commercial systems and best practices.
Establish enterprise data governance standards.
Deliver executive dashboards and KPI reporting.
Improve forecast accuracy and actionable business insights.
Serve as a trusted advisor to Sales, Marketing, Customer Success, Finance, and IT leaders.
Develop business cases for technology investments and communicate measurable ROI.
Manage strategic vendors, implementation partners, and technology investments.
Build a culture of innovation, accountability, and continuous improvement.

12+ years of progressive leadership experience supporting commercial organizations through CRM, Sales Operations, Revenue Operations, or Business Systems.
7+ years leading enterprise technology initiatives and cross-functional teams.
Experience optimizing enterprise CRM platforms (Salesforce preferred).
Strong executive communication, change management, and stakeholder leadership skills.

Senior Director, Commercial Systems, CRM

Key skills