National Manager – Development Marketing

Role Overview

• Develop and maintain a national strategic framework for development marketing across the retail portfolio, ensuring consistency in approach while allowing for local market nuances and project-specific requirements.
• Lead the strategic development of brand positioning, precinct identity and place-making strategies for varied developments.
• Create compelling narratives that resonate with target audiences and that differentiate GPT’s assets.
• Present to executive leadership and provide expert marketing counsel on development decisions, contributing to strategic planning at the executive level.
• Balance creative ambition with commercial reality and make strategic investment decisions that drive customer engagement and long-term asset value.
• Lead the creation, planning, and management of development marketing funds across the portfolio.
• Develop robust budgeting frameworks that align with project lifecycles and deliver measurable ROI.
• Develop comprehensive launch strategies for new developments and major repositioning projects, encompassing pre-launch awareness, grand opening events and post-launch stabilisation activities.
• Champion customer-centric thinking throughout the development process.
• Drive the strategic direction for art curation, cultural programming, experiential activations and community engagement initiatives.
• Partner with external specialists to create unique, memorable experiences that build emotional connections with customers and communities.
• Develop and oversee comprehensive communications and PR strategies throughout the development lifecycle, managing internal and external stakeholder communications including investors, retailers, local communities and customers.
• Drive digital and content strategies that leverage social media, digital platforms and emerging technologies to build awareness, engagement and community connection.
• Lead the development of digital and virtual experiences for developments, including websites, apps, virtual tours, and other digital engagement tools.
• Act as the marketing subject matter expert within development teams, contributing to decision making from a customer and marketing perspective and leading asset marketing teams to deliver development marketing programs.
• Drive collaboration and knowledge sharing across retail developments nationally, identifying opportunities for efficiency, innovation and best practice implementation.

Requirements

• Tertiary qualified, senior marketing leader with significant experience in property marketing, national marketing, or a comparable business role.
• Experience with Retail development would be highly regarded.
• Strategic mindset with the ability to balance big picture thinking with operational complexity.
• Ability to anticipate market trends, interpret consumer research, and translate insights into compelling strategies and customer experiences.
• Deep understanding of brand development, digital and social capabilities and expertise in data-driven marketing that delivers measurable outcomes.
• Strong ability to manage multiple complex initiatives simultaneously, identifying priorities, developing timelines and delivering on time and within budget, whilst operating in a fast-paced, high-volume environment.
• Exceptional written, verbal and presentation skills, including experience presenting to executive leadership and boards.
• Collaborative and credible leader who can influence without direct authority, mentor and develop marketing talent and build productive relationships across diverse stakeholder groups.

Benefits

• Enjoy flexible working arrangements and generous leave options.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.