Role Overview

Develop and maintain a national strategic framework for development marketing across the retail portfolio, ensuring consistency in approach while allowing for local market nuances and project-specific requirements.
Lead the strategic development of brand positioning, precinct identity and place-making strategies for varied developments.
Create compelling narratives that resonate with target audiences and that differentiate GPT’s assets.
Present to executive leadership and provide expert marketing counsel on development decisions, contributing to strategic planning at the executive level.
Balance creative ambition with commercial reality and make strategic investment decisions that drive customer engagement and long-term asset value.
Lead the creation, planning, and management of development marketing funds across the portfolio.
Develop robust budgeting frameworks that align with project lifecycles and deliver measurable ROI.
Develop comprehensive launch strategies for new developments and major repositioning projects, encompassing pre-launch awareness, grand opening events and post-launch stabilisation activities.
Champion customer-centric thinking throughout the development process.
Drive the strategic direction for art curation, cultural programming, experiential activations and community engagement initiatives.
Partner with external specialists to create unique, memorable experiences that build emotional connections with customers and communities.
Develop and oversee comprehensive communications and PR strategies throughout the development lifecycle, managing internal and external stakeholder communications including investors, retailers, local communities and customers.
Drive digital and content strategies that leverage social media, digital platforms and emerging technologies to build awareness, engagement and community connection.
Lead the development of digital and virtual experiences for developments, including websites, apps, virtual tours, and other digital engagement tools.
Act as the marketing subject matter expert within development teams, contributing to decision making from a customer and marketing perspective and leading asset marketing teams to deliver development marketing programs.
Drive collaboration and knowledge sharing across retail developments nationally, identifying opportunities for efficiency, innovation and best practice implementation.

Requirements

Tertiary qualified, senior marketing leader with significant experience in property marketing, national marketing, or a comparable business role.
Experience with Retail development would be highly regarded.
Strategic mindset with the ability to balance big picture thinking with operational complexity.
Ability to anticipate market trends, interpret consumer research, and translate insights into compelling strategies and customer experiences.
Deep understanding of brand development, digital and social capabilities and expertise in data-driven marketing that delivers measurable outcomes.
Strong ability to manage multiple complex initiatives simultaneously, identifying priorities, developing timelines and delivering on time and within budget, whilst operating in a fast-paced, high-volume environment.
Exceptional written, verbal and presentation skills, including experience presenting to executive leadership and boards.
Collaborative and credible leader who can influence without direct authority, mentor and develop marketing talent and build productive relationships across diverse stakeholder groups.

Benefits

Enjoy flexible working arrangements and generous leave options.
Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

The GPT Group

Open Positions (1)

Marketing

National Manager – Development Marketing