Senior Product Marketing Manager, Acceleration Business

Riverbed Technology is a leader in AIOps for observability, helping organizations optimize their users’ experiences through AI automation. The Senior Product Marketing Manager will translate product strategy into messaging and go-to-market plans that drive awareness and growth, while partnering across various teams to ensure successful execution of product launches and marketing campaigns.

Responsibilities:

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging
• Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths
• Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging
• Support pricing, packaging, and strategic planning discussions with market insight and customer perspective
• Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption
• Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications
• Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets
• Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials
• Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively
• Ensure all content is clear, reusable, and aligned with overall company positioning and strategic priorities
• Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy
• Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance
• Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business

Requirements:

• 8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology
• Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions
• Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences
• Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders
• Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey
• Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks
• Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions
• Exceptional written and verbal communication skills with the ability to influence across teams and levels
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently