Own the strategic roadmap for all on-site and off-site acquisition methods, including pop-ups and lead-generation hooks.
Lead the evolution of our "always-on" programs—for example Welcome, Lead Conversion, and Abandon flows—to ensure they are scalable, personalized, and high-converting.
Identify and design opportunities across the user lifecycle to convert, engage, and delight our families.
Implement innovative and engaging methods of 0P data collection, gamification, AI, and predictive modeling to deliver a data-driven 1-to-1 experience.
Maintain close partnerships with the Site/PMO, Paid Media, Merchandising, Brand, and the Retention & Loyalty manager to ensure a frictionless transition through the funnel.
Provide accountability for performance, data and analysis, list health, hygiene, and inbox placement, ensuring our data remains actionable and compliant.
Operationalize a robust A/B and multivariate testing plan to improve engagement, conversion, and achieve our goals.

6+ years in Lifecycle Marketing, CRM, or Growth, preferably within a fast-paced B2C e-commerce or D2C brand.
A proven track record of building strategic roadmaps and learning agendas that drive measurable channel growth.
Deep experience with major customer engagement platforms (like Klaviyo, Bloomreach, or Iterable) and a foundational grasp of data schemas and APIs.
Comfort working with data scientists to productize machine learning models (e.g., propensity modeling or recommendation ranking).
Expert-level knowledge of A/B testing and a love for translating complex data into actionable insights (SQL skills are a major plus!).
Well-versed in email and SMS best practices and global regulations (GDPR, CCPA, TCPA, etc.).
A proactive, detail-oriented self-starter who thrives in a collaborative environment and loves to innovate.

Senior Lifecycle Manager, Engagement

Key skills