Identify, evaluate and recruit potential channel partners aligned with the company’s strategic objectives and target markets
Develop and execute a partnership strategy to establish and expand a network of channel partners
Negotiate and finalize partnership agreements, including terms and conditions, pricing and performance expectations
Develop and implement a comprehensive distributor management strategy to maximize sales, market share, and profitability.
Provide comprehensive training, resources and support to enable channel partners to effectively market, sell and support company’s full portfolio
Conduct regular partner business reviews to identify areas of improvement, and develop action plans to drive partner success
Foster strong relationships with channel partners to ensure their satisfaction, loyalty and ongoing commitment to the partnership
Conduct periodic partner business reviews on performance, market trends, and opportunities for growth.
Set and monitor channel partner targets i.e. revenue, pipeline, and customer satisfaction, and provide guidance and support as necessary.
Analyze market trends, competitor activities and customer voice to identify opportunities and potential risks for the channel partner program

Minimum of 5 years of experience in channel partner management, preferably within SMT/Semiconductor/Adhesive industry.
Proven experience in channel partner management, business development or sales roles.
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with both internal and external stakeholders.
Self-motivated and results-oriented, with a proactive approach to problem-solving.
Willingness to travel as required to meet with distributors and attend industry events.
Bachelor's degree in Business Administration, Marketing, or a related field preferred. MBA is a plus.

Channel Partner Manager

Key skills