Key skills
GoAI
About this role
Role Overview
- Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio
- Define value propositions and KSPs to guide launch and campaign strategy
- Create messaging frameworks and marketing assets including digital, print, and video to support global execution
- Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies
- Partner cross-functionally to pilot and train AI tools for messaging development
- Leverage qualitative and quantitative research to inform product development and marketing strategies
- Work with external partners on co-marketing initiatives and product integration messaging and asset creation
Requirements
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years in product or brand marketing, ideally in consumer tech.
- Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories.
- Ability to thrive in a fast-paced environment with multiple stakeholders.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave