Senior Product Marketing Manager

Role Overview

• Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies
• Translate product capabilities into value stories that resonate with construction professionals
• Lead GTM strategy and execution for new product and partner launches, and feature releases
• Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines
• Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve
• Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel
• Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning
• Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them
• Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch
• Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets
• Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels
• Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors
• Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership
• Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions
• Identify and nurture customer advocates for reference programmes, case studies, and events

Requirements

• 5+ years in product marketing, ideally at a B2B SaaS company
• Experience marketing to technical or field-based buyers (construction, proptech, industrial, or similar is a strong plus)
• Proven ability to take complex products and craft messaging that is simple, sharp, and convincing
• Strong writer. You can produce a customer story, a one-pager, and an email campaign, and all three feel distinctly Timescapes
• Commercially minded: you connect marketing activity to revenue outcomes and can measure what matters
• Collaborative and low-ego. You're as comfortable on a customer call or a site visit as you are in a product roadmap review
• Comfortable with ambiguity; this is an evolving function at a fast-moving company

Benefits

• Meaningful equity in a growing company
• Flexible, hybrid working environment
• A product that genuinely solves real problems for real people
• A small, ambitious team where your work has outsized impact
• The opportunity to shape the product marketing function from day one
• Competitive salary
• EAP and wellbeing support
• Enhanced parental leave
• Southern Cross Health Insurance