Sales Development Representative, SDR

Role Overview

• Conduct high-volume outbound prospecting via phone, email, and LinkedIn.
• Identify and engage decision-makers within the hospitality industry.
• Generate qualified appointments for the senior sales team.
• Maintain accurate CRM records and update prospect activity.
• Manage follow-up communications to maximise conversion opportunities.
• Build and maintain a healthy sales pipeline.
• Work towards monthly appointment and activity targets.
• Collaborate closely with the sales team to ensure smooth handovers of qualified opportunities.
• Stay informed about market trends and developments within the hospitality sector.

Requirements

• 3–6 years of outbound B2B sales or SDR experience.
• Previous experience booking appointments for software or technology solutions.
• Strong cold-calling experience and confidence speaking with senior decision-makers.
• Excellent verbal and written English communication skills.
• Experience using CRM systems such as HubSpot (preferred).
• A resilient, self-motivated, and target-driven mindset.
• Strong organisational skills and excellent pipeline management.
• The ability to work independently in a remote environment.
• An understanding of the South African hospitality industry would be highly advantageous.

Essential Requirements

• Proven experience in outbound prospecting.
• Experience generating qualified sales appointments.
• Comfortable making a high volume of outbound calls.
• Strong objection-handling and relationship-building skills.
• Experience working towards KPIs and sales targets.
• Reliable internet connection and a professional home office setup.
• Ability to work UK-aligned business hours.