Paid Ads Specialist – Google, Meta

Role Overview

• Plan, create, manage, and optimise paid campaigns across:

-Google Ads (Search, Display, Performance Max, YouTube)

-Meta Ads (Facebook & Instagram)

• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and adjust budgets, bidding, creatives, and targeting
• Set up and manage conversion tracking using: -Google Tag Manager -Google Analytics (GA4) -Meta Pixel / Conversions API
• Prepare weekly and monthly performance reports with actionable insights
• Perform A/B testing on ad creatives, copy, landing pages, and audiences
• Collaborate with designers and content teams to develop high-performing ads
• Ensure campaigns align with overall business goals and KPIs
• Stay updated with platform changes, trends, and best practices

Requirements

• At least 3 years of proven experience managing Google Ads and Meta Ads campaigns
• Strong understanding of digital marketing metrics and KPIs
• Experience with GA4, GTM, and conversion tracking setup
• Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions
• Excellent communication and reporting skills
• Strong attention to detail and time management
• Experience with lead generation and eCommerce campaigns
• Google Ads Certifications
• Meta Blueprint Certification
• Experience with CRM integrations and remarketing campaigns
• Knowledge of SEO and landing page optimisation