Role Overview
- Plan, create, manage, and optimise paid campaigns across:
-Google Ads (Search, Display, Performance Max, YouTube)
-Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and adjust budgets, bidding, creatives, and targeting
- Set up and manage conversion tracking using:
-Google Tag Manager
-Google Analytics (GA4)
-Meta Pixel / Conversions API
- Prepare weekly and monthly performance reports with actionable insights
- Perform A/B testing on ad creatives, copy, landing pages, and audiences
- Collaborate with designers and content teams to develop high-performing ads
- Ensure campaigns align with overall business goals and KPIs
- Stay updated with platform changes, trends, and best practices
Requirements
- At least 3 years of proven experience managing Google Ads and Meta Ads campaigns
- Strong understanding of digital marketing metrics and KPIs
- Experience with GA4, GTM, and conversion tracking setup
- Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions
- Excellent communication and reporting skills
- Strong attention to detail and time management
- Experience with lead generation and eCommerce campaigns
- Google Ads Certifications
- Meta Blueprint Certification
- Experience with CRM integrations and remarketing campaigns
- Knowledge of SEO and landing page optimisation