Technical Email Marketing Manager

Role Overview

• Strategy & Channel Management
• Cross-functional coordination: Manage the central email calendar in partnership with Integrated Campaign, Event and Product Marketing Managers. You will help them translate their goals into effective email journeys while ensuring a consistent experience for our subscribers.
• Role-Based Segmentation: Move our strategy from broad sends to role-specific messaging. You will own the logic for how we map our content to distinct target buyer segments.
• Proactive Content Leveraging: Actively audit our library of existing content (blogs, whitepapers, webinars) to fill gaps in the email calendar. You will suggest and execute ad-hoc sends based on which personas need engagement and which content is performing well.
• Performance Optimization: Use A/B testing and data analysis to improve engagement and pipeline contribution. Translate channel results into actionable recommendations for the broader marketing team.
• Email Strategy & Performance Ownership
• Performance Monitoring & Optimization: Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
• Strategic Improvement: Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
• Pipeline & Revenue Focus: Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
• Conversion Tracking & Attribution: Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.

**Campaign Execution & Operations

• Email Campaign Execution: Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (HubSpot), and flows for existing contacts (Clari.)
• Database Management: Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
• Quality Assurance: Conduct rigorous QA on all email assets to ensure flawless execution, accurate tracking, and a seamless user experience across all devices.
• System Integration: Ensure the smooth and accurate flow of email data between our marketing automation platform (HubSpot), flow management (Clari), and our CRM (Salesforce), troubleshooting any issues that arise.
• Technical Configuration: Resolve deliverability issues, configuration issues, build workflows, keep the systems healthy and operational.
• Reporting: Analyse, and report on performance and trends.
• Documentation: Maintain documentation for email campaign procedures, system configurations, and channel best practices.

**Collaboration & Communication

• Work closely with Website, Content, Demand Generation, and Sales teams to understand campaign requirements and translate them into high-performing email assets, and feedback own observations which can then be utilized in other channels as a part of a cohesive overarching strategy.
• Provide regular, proactive communication to stakeholders regarding campaign launch status, key performance metrics, and strategic recommendations.

Requirements

• Experience: Approximately 5 years of hands-on experience in a B2B email marketing or campaign management role, preferably within a fast-paced SaaS environment.
• Email Channel Ownership: Proven track record of owning the email channel, setting strategy, executing campaigns, and reporting on results to drive meetings/pipeline.
• Technical Expertise: Strong, direct experience with a major marketing automation platform (Marketo, HubSpot, Pardot, Clari, etc.). Hands-on HubSpot experience is a significant advantage.
• Data Proficiency: A solid working knowledge of HubSpot, Salesforce, Clari, etc., including a clear understanding of objects, fields, and campaign functionality, specifically as they relate to email performance and attribution.
• Analytical Mindset: Exceptional analytical skills with the ability to turn email metrics into clear, actionable business recommendations.
• Attention to Detail: An exceptional eye for detail and a natural ability for quality assurance-you can spot an error from a mile away.
• Communication: Strong verbal and written communication skills with the ability to present results and strategies effectively to cross-functional teams.
• Holistic Sales Funnel Understanding: Understanding of, and taking an interest in other active channels, activities, and how prospects and customers engage with us and flow through the funnel.
• Independent & Self-Starter: Ability to unblock, and progress, focusing on execution. Simple, and fast solutions over long drawn-out planning stages that lead to nowhere.
• Fixer Mentality: Roll up sleeves, fix, and execute.

Benefits

• 25 days annual leave (with the option to buy and sell additional days)
• Cycle to work scheme
• Access to Learning & Development platform
• ‎Life Insurance
• Auto Enrolment Pensions
• ‎Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
• Reimburse for usage of personal mobile phone
• ‎Free Gym membership and Free Friday lunch for office based staff