Senior Communication and Marketing Specialist

Role Overview

• Collaborate with team members to implement a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming across the GHTA and other areas of Ontario.
• Reporting to the Manager of Communications, Marketing and Brand for the Ontario region.
• Advance strategic objectives to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are, both in-person and online.
• Lead and develop community engagement activities for CBC in the GHTA/Ontario regions including working closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement.
• Develop, implement and monitor strategic integrated marketing plans to promote the CBC brand, programming and initiatives across all platforms (social, digital, radio, TV).
• Collaborate with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
• Create and implement innovative social media strategies to deepen our community connection and promote awareness and attendance for campaigns and events with new audiences.
• Create tailored online experiences, foster brand engagement and enable community connection.
• Develop reports demonstrating campaign successes as well as identifying key learnings.
• Collaborate with marketing communications teams across CBC to elevate national priorities and campaigns while supporting editorial objectives and journalism standards and practices.
• Cultivate and manage relationships with internal and external partners including community members, partner organizations and vendors.

Requirements

• Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience.
• Five or more years of experience in communications, public relations and/or marketing.
• A strong proven connection to the communities we serve across the Ontario region, and experience developing strategies to connect with new, younger and more diverse audiences.
• Superior writing, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials and tactics and ability to adapt writing for different audiences and platforms.
• Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail.
• Demonstrated ability to plan and coordinate events, both in-person and virtual, including development of critical path, run of show and briefing documents, and understanding of budget management.
• Demonstrated public speaking and networking skills.
• Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating social media content (filming, editing, posting according to brand guidelines), executing strategies/campaigns and managing business channels.
• Ability to leverage research data to drive marketing decisions.
• Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).
• Experience with Dash Social or other social media tools, and video editing tools with an understanding of creation, editing, captions for social media content purposes.
• Experience with Adestra or other newsletter building tools is an asset.
• Flexibility in work hours as workflow demands, including the ability to work shift work, including evenings, weekends and holidays, as required.
• Availability to travel across the team’s region for short periods if required.
• A valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company is considered an asset.
• Knowledge of languages other than English is considered an asset, particularly French.

Benefits

• Temporary Long-Term (Fixed Term)
• 12 month temporary full-time position