Director, Marketing Analytics

Role Overview

• Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
• Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
• Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
• Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
• Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
• Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
• Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
• Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
• Lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight
• Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results

Requirements

• 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
• Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
• Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption
• Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
• Proven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcome
• Proficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)
• Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis
• Comfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasive
• Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance
• Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
• Familiarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hype
• Comfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbook.

Tech Stack

• BigQuery
• SQL
• Tableau

Benefits

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development