Senior Manager, Marketing Technology

Role Overview

• Own the end-to-end pipeline that routes consented first-party signals to paid media platforms
• Establish and enforce a company-wide events taxonomy and UTM dictionary
• Architect and deploy personalization capabilities across website, email, SMS/push, and paid media
• Map and instrument every meaningful touchpoint in the merchant journey
• Own VWO as the experimentation platform for the website and landing pages
• Maintain high signal quality across all data platforms

Requirements

• 6–9 years of experience in marketing technology, marketing operations, or a related data/analytics function — ideally within a performance-driven digital business
• Demonstrated ownership of a CDP or event tracking infrastructure, including data model design and cross-team governance — Salesforce Data Cloud experience strongly preferred
• Hands-on experience integrating first-party signals to Meta, Google, or TikTok ad platforms (CAPI, Enhanced Conversions, Events API)
• Experience with Pardot and/or Salesforce Marketing Cloud at a journey, segmentation, or automation level
• Strong working knowledge of UTM governance, campaign taxonomy, and attribution methodology
• Fluency in SQL; ability to self-serve data validation, QA, and ad-hoc analysis in BigQuery or Redshift without engineering support
• Proven project management skills — comfortable owning initiatives end-to-end in Jira, maintaining documentation in Confluence, and driving cross-functional contributors to milestones in a fast-paced environment
• Ability to manage competing priorities and coordinate across engineering, product, paid media, and analytics teams simultaneously
• Strong communication skills; able to translate technical concepts for CMO, channel leads, and non-technical stakeholders
• Track record of building systems and processes in lean environments — you move fast and document well simultaneously
• Experience in fintech, lending, or financial services marketing (Nice to Have)
• Bilingual English/Spanish — a meaningful plus given our SMB audience in the US and Puerto Rico (Nice to Have)
• Hands-on experience with VWO or similar A/B testing platforms (Nice to Have)
• Familiarity with headless CMS architecture and Laravel-based web environments (Nice to Have)
• Familiarity with marketing mix modeling (MMM) inputs and data requirements (Nice to Have)
• Python scripting for data transformation or pipeline automation (Nice to Have)
• Prior experience as the first dedicated martech hire or in a founding-team capacity (Nice to Have)

Tech Stack

• Amazon Redshift
• BigQuery
• Cloud
• Laravel
• Python
• SQL

Benefits

• Competitive salary
• Performance-based incentives (if applicable)
• Health insurance
• Growth and development opportunities
• Dynamic and collaborative work environment
• Company events and team-building activities