Eurofins BioPharma Product Testing North America is an international life sciences company that provides a range of analytical testing services. They are seeking a Marketing Manager to lead digital innovation, create content strategies, and manage website transformation to enhance their global presence.

Responsibilities:

Own the end-to-end transition of our website and country sites
Define site architecture, taxonomy, and content strategy
Write and optimize SEO-driven web content and metadata
Design and build pages in Umbraco CMS (v13)
Manage redirects, analytics, and post-launch optimization
Partner with global teams on campaign URL updates and site governance
Support launch and hypercare phase troubleshooting
Plan and execute integrated marketing campaigns (digital & traditional)
Own content strategy across web, blogs, and social media
Create compelling sales and promotional collateral
Analyze campaign performance and optimize strategies
Support conferences, trade shows, and brand promotions
Work cross-functionally with global marketing and leadership teams
Align campaigns with corporate branding and messaging
Partner with country site owners to scale content internationally
Contribute to a strong, consistent global brand identity for Eurofins PSS

Requirements:

Bachelor's degree in Marketing, Communications, or related field
Minimum 5 years of business-to-business professional services marketing experience
Proficiency in marketing tools and platforms
Proficient communication skills (both verbal and written)
Experience developing social media campaigns generating leads
Highly organized with excellent time management skills
Creative mindset
Ability to travel up to 25%
Experience with and/or knowledge of an insourcing model and/or recruiting services
Knowledge of and/or experience working in the life sciences industry
Direct sales lead generation experience
Knowledge of MS CRM

Marketing Manager

Key skills

About this role

Responsibilities:

Requirements: