Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).

3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem.
Hands-on experience creating content and executing campaigns: it’s not your first rodeo!
Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).
A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently.
Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean.
Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth.
Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative.

Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market.
Brand-name clients — your work will support campaigns for some of the world's most recognized brands.
Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management.
Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft.
A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done.
Build from scratch — you'll shape the marketing function, not inherit someone else's playbook.
Competitive salary and the flexibility of a remote-first culture.

Marketing Manager

Key skills