Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers).
Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency.
Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS.
Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused.
Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets.
AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.

Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and team ownership.
Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing.
Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS).
Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).

25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day
an extra day’s paid leave for a moment that matters to you
like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme
you'll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement
we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies
we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
A healthcare cash plan
giving you money back for a range of medical expenses and fast access to doctor's appointments.
Car lease scheme
you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
Wellbeing support
including a 24/7 assistance programme for you and your family.
Access to lots of discounts
including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
Interest-free loans
including for season tickets and technology.

Ecommerce Head of Brand – Marketing

Key skills