Own the CRM innovation roadmap, identifying opportunities to improve customer engagement, personalization, retention, and operational efficiency
Research, evaluate, and pilot new CRM, AI, automation, and customer engagement technologies that can drive measurable business impact
Build and validate proof-of-concepts before committing engineering resources to full-scale development
Partner with CRM, Data Science, Product, Engineering, and Analytics teams to operationalize predictive models, personalization capabilities, and advanced segmentation strategies
Lead experimentation efforts to test new CRM strategies, customer experiences, and technology solutions
Help evolve the CRM technology ecosystem, including platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, and other supporting technologies
Identify opportunities to automate workflows, improve campaign execution, and increase the effectiveness of CRM programs
Translate innovative concepts into clear business cases, implementation plans, and measurable success criteria
Stay ahead of industry trends in CRM, MarTech, AI, and personalization, bringing new ideas and capabilities to the organization

5+ years of experience in CRM, Marketing Technology, Growth, Analytics, Product, or related innovation-focused roles
Strong understanding of CRM strategy, customer lifecycle marketing, personalization, segmentation, and experimentation
Hands-on experience with platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, or similar technologies
Strong SQL skills and the ability to independently analyze data and evaluate business opportunities
Experience working with A/B testing, experimentation frameworks, and data-driven decision making
Familiarity with AI, predictive modeling, personalization, and other advanced customer engagement capabilities
Understanding of APIs, customer data platforms, event tracking, and modern marketing technology ecosystems
Strong communication skills with the ability to translate technical concepts into business value
Curious, proactive, and comfortable operating in ambiguous environments where innovation and experimentation are encouraged
Experience in gaming, sports betting, eCommerce, subscription businesses, or other high-volume consumer industries is a plus
Experience with Python, automation tools, or data science workflows is a plus

Manager – CRM Innovation

Key skills