Solutions Marketing Manager – Flow Cytometry

Role Overview

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
• Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
• Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
• Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
• Support product launches, campaign rollouts, and growth initiatives across the portfolio.
• Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.
• Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels.
• Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
• Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
• Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.
• Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue.
• Support product-led growth initiatives including free trials, online purchases, self-service conversion paths, and customer onboarding programs.
• Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement.
• Identify opportunities to improve the customer journey through automation, lifecycle marketing, segmentation, and targeted communications.
• Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.
• Develop compelling scientific and commercial content including webinars, blogs, customer stories, presentations, campaign assets, nurture content, and event materials.
• Translate complex technical concepts into clear, differentiated value for scientific audiences.
• Support thought leadership initiatives and scientific community engagement.
• Partner with internal SMEs and external customers to amplify success stories, use cases, and industry relevance.
• Create collateral that supports sales conversations, campaign execution, events, and customer education.
• Support website strategy, SEO, conversion optimization, and inbound marketing initiatives.
• Leverage marketing automation, segmentation, nurture programs, and lifecycle communications to improve engagement and conversion.
• Help manage and optimize the marketing database for the Flow Cytometry portfolio, including audience segmentation, data quality, campaign targeting, and list growth.
• Explore and implement AI tools and modern marketing workflows to accelerate execution, improve personalization, and scale impact.
• Support tradeshows, scientific conferences, webinars, and field marketing programs that drive awareness, engagement, leads, and pipeline.
• Develop event messaging, booth support materials, presentations, and campaign assets that align with portfolio growth objectives.

Requirements

• 5+ years of experience in flow cytometry, cytometry software, or related life sciences/scientific domain
• Experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline, revenue, and customer engagement
• Ability to translate technical and scientific concepts into compelling customer-facing messaging
• Experience working cross-functionally with Product, Sales, Scientific SMEs, Marketing Operations, and Demand Generation teams
• Familiarity with modern digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization
• Experience supporting both sales-led and product-led growth motions
• Experience with PLG programs such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion
• Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization
• Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting
• Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness
• Experience supporting conferences, scientific events, tradeshows, and field marketing programs
• Experience building collateral and content that supports both marketing campaigns and sales conversations.

Benefits

• Health insurance
• Professional development
• Remote work options