Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value
Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans
Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives
Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation
Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation
Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy
Develop persona-led messaging for different industries and markets

3+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms
Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging
Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives
Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement
Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact
Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus

Product Marketing Manager

Key skills