Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI.
Develop and execute strategies to increase brand awareness, community engagement, and brand search volume.
Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms.
Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community.
Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience.
Plan and allocate marketing budgets to maximize efficiency and meet performance targets.
Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.

4+ years of experience as a marketing manager with a focus on e-commerce DTC.
Experience in Shopify
Experience in managing a team of minimum 3 people
Experience working with US market
Proven track record scaling paid media while building brand equity in Google and Meta.
Strong analytical skills with experience managing marketing KPIs.
Creative mindset with a data-driven approach.
Excellent communication and project management skills.
Passion for adventure and the outdoors is a big bonus.

E-commerce Marketing Manager

Key skills