own and deliver the integrated marketing plan across Fitness and Social Responsibility, aligning all channels to commercial and charitable priorities
turn trading goals into clear, actionable marketing plans—managing budgets, channel mix, dependencies and priorities
lead a virtual team and agency partners to deliver joined-up campaigns and always-on activity from brief to evaluation
be accountable for marketing’s contribution to key trading metrics, including joiners, revenue, bookings and retention
own performance reporting and narrative, using data and test-and-learn approaches to continuously improve outcomes
partner with senior stakeholders to align priorities while embedding effective planning, governance and scalable processes

significant senior marketing experience within a performance
or trading-led environment, spanning acquisition and retention
deep understanding of the full marketing mix, with experience building integrated plans across Paid Media, CRM, PR, Content, Digital and Creative
strong commercial acumen, with the ability to translate trading priorities into marketing activity that drives measurable outcomes
highly data-literate, able to interrogate performance, identify what matters and draw clear, actionable conclusions
confident communicator, creating clear, insight-led updates and recommendations for executive audiences
delivery-focused, with a disciplined approach to planning, governance and driving outcomes over activity

Head of Marketing – Fitness, Social Impact

Key skills