Digital Marketing Director – Contract

Role Overview

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
• Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
• Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
• Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
• Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
• Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency
• Drive campaign website/landing page development projects, with support from creative and web development professionals
• Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
• Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
• Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

Requirements

• Bachelor’s degree in marketing or related field
• 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
• 5+ years of experience working in an agency setting is required
• Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
• Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
• Familiarity with CRM and marketing automation products
• Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
• Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
• Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
• Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
• Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
• Flexibility, self-motivation and record of success working in deadline-driven environment
• Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
• Experience leading and developing small teams
• Competency with Microsoft Office and Google Suite software

Benefits

• Health insurance
• Flexible work arrangements
• Professional development