Own and deliver the integrated marketing plan across Hospitals and Care services, aligning all channels to commercial and patient growth priorities
Translate Strategy into Delivery: Turn business and trading priorities into clear, actionable marketing plans—managing budgets, channel mix and dependencies
Drive Cross-Functional Execution: Lead a virtual team and agency partners to deliver joined-up campaigns and always-on activity from brief through to evaluation
Own Commercial Performance: Be accountable for marketing’s contribution to key metrics, including patient volumes, revenue, service utilisation and retention
Lead Insight & Optimisation: Own performance reporting and narrative, using data and test-and-learn approaches to continuously improve outcomes
Influence & Improve Ways of Working: Partner with senior stakeholders across Commercial, Clinical and Operations to align priorities and embed effective, scalable marketing processes

Significant senior marketing experience within a complex, performance-led environment (healthcare experience beneficial)
Strong commercial acumen, able to translate business priorities into marketing activity that drives measurable growth
Deep understanding of the full marketing mix, with experience delivering integrated campaigns across Paid Media, CRM, PR, Content, Digital and Creative
Highly data-literate, able to interrogate performance, identify key insights and draw clear, actionable conclusions
Confident communicator, creating clear, insight-led updates and recommendations for senior and executive audiences
Delivery-focused, with a disciplined approach to planning, governance and driving outcomes over activity
A senior but hands-on leader, thriving in a small team environment.

Head of Marketing – Hospitals, Clinical Services

Key skills