Support with weekly reporting on channel performance: Compile and report key metrics, highlighting trends and insights for optimization.
Analyze data (Google Analytics & CRM platform) to extract relevant insights that can enhance customer retention, conversion strategies and unlock new potential.
Support the development and implementation of CRM campaigns.
Build newsletter template on Klaviyo and develop new ones ensuring engaging content.
Support with creating briefings for creative team, copywriters.
Support in trade reporting and prepare weekly presentations
Monitor the database (database clean up, analysis)
Contribute to the creation of customer segmentation strategies by analyzing data and identifying distinct customer groups.
Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
Coordinate copy briefings with external translation agency.
Prepare/compile and format presentations and reports.
Create benchmarks/best practices.
Provide administrative support for office related tasks.

Experience and proficiency in MS Office software suites and preferably also in Google Analytics;
Keen knowledge and interest in digital marketing and data analyzation;
Experience with premium brands or the luxury sector is preferable but not a must;
Previous marketing or e-com internship preferred, ideally in CRM;
Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on KARL.com) is an advantage.

Email Marketing Intern

Key skills