Performance Marketing Associate

Crealytics is an award-winning full-funnel digital marketing agency with over 15 years of experience crafting omnichannel media strategies for leading B2C and B2B businesses. They are looking for a data-driven Performance Marketing Associate to manage and optimize paid media campaigns across various platforms, ensuring alignment with client business objectives.

Responsibilities:

• Plan, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and secondary search engines
• Develop and implement bidding strategies, audience segmentation, and A/B testing to maximize ROAS and cost efficiency
• Monitor key KPIs and make data-driven adjustments to improve CTR, conversion rates, and overall campaign performance
• Leverage Google Analytics, Looker Studio, and other reporting tools to track and analyze campaign performance
• Translate complex datasets into actionable insights and present findings through dashboards and reports
• Collaborate with cross-functional teams to inform strategic marketing decisions
• Serve as a point of contact for clients, ensuring their paid media strategies align with business objectives
• Provide regular performance updates, insights, and recommendations to drive continuous improvement
• Stay up to date with industry trends and platform changes to proactively identify new opportunities

Requirements:

• Some experience with Google Ads and Microsoft Advertising, including basic campaign optimization
• Strong Excel skills with the ability to translate data into compelling insights and actionable strategies
• A team player who can support multiple projects and contribute to an inclusive, 'all-in' culture
• Clear and effective communicator across in-person, virtual, and written interactions
• Proactive problem-solver who takes initiative, challenges the status quo, and advocates for clients
• Familiarity with paid social media campaigns on platforms like Facebook, LinkedIn, or TikTok is a plus