Account-Based Marketing and Revenue Intelligence Manager

Ncontracts, headquartered in Nashville, Tennessee, is a leader in integrated risk management and compliance solutions for financial institutions. They are seeking a Manager of Account-Based Marketing and Revenue Intelligence to own their ABM program, focusing on pipeline execution, intent data, and campaign strategy while working cross-functionally with various teams to optimize marketing efforts.

Responsibilities:

• Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models
• Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters
• Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover
• Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent
• Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization
• Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages
• Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage
• Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities
• Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays
• Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data
• Act as the go-to marketing partner for AEs and BDRs, equipping them with account intelligence and intent data insights to guide their daily prospecting
• Conduct onboarding and continuous coaching for new sales team members on how to read 6sense intent signals and execute intent-based playbooks
• Deliver regular campaign summaries and pre-meeting briefings to ensure sales teams are aligned on account activity before reaching out
• Measure and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates on 6sense-driven accounts
• Keep marketing and sales dashboards updated, providing visibility into account progression, buying stage distribution, and campaign spend efficiency

Requirements:

• 4+ years of experience in B2B marketing with account-based marketing as a primary discipline
• Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase). You must know how to build segments, configure keywords, and manage buying stages
• Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays
• Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso)
• Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption
• Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports (Note: you will not manage the infrastructure of these platforms)
• Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership
• Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously
• Experience in financial services, FinTech or B2B SaaS marketing
• Experience with Clay.com or similar data enrichment and outreach tools
• Experience with dynamic content personalization platforms (Mutiny, Demandbase, or equivalent)
• Experience building BDR and AE enablement programs, not just creating materials but designing the training and adoption framework around them
• Experience using AI to build repeatable AI-assisted workflows
• Knowledge of regulatory or compliance-driven buyer journeys
• BA/BS degree in Marketing, Business, or related field