Audience Development Manager

Role Overview

• Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
• Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
• Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
• Work with Executive Producer to identify regular opportunities to weave members into content across platforms
• Work with HQ membership team to develop special local member incentives such as locally designed artists prints
• Develop creative ideas for attracting, engaging, and retaining members
• Handle all marketing and engagement aspects of the local social media strategy
• Coordinate with the central marketing team to execute giveaways and influencer campaigns
• Attend IRL events on City Cast’s behalf
• Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
• Collect and create local content for marketing team to use in digital ads promoting City Cast Austin
• Manage local PR outreach, building relationships with other local media outlets
• Plan and execute at least four member events per year with support from HQ membership team
• Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
• Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Track, analyze, and share out social performance and growth metrics

Requirements

• 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
• Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
• Deep knowledge of Austin’s local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• A high level of organization, planning, and project management skills
• A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Benefits

• excellent benefits
• Local to Austin but primarily remote work