Conduct market and competitor research on specific products to identify trends, opportunities, and customer needs
Research and analyze product features, functionalities, and industry demand
Help define customer profiles, target audiences, and market positioning
Support the development of product messaging, presentations, and sales materials
Assist with go-to-market planning and product launch coordination
Coordinate launch activities across internal teams such as Sales, Marketing and Development
Support lead generation and sales support initiatives following product launches
Maintain product documentation, competitive analysis, and research reports
Assist with customer and market analysis to support product strategy decisions
Monitor marketplace trends and emerging technologies
Collaborate with sales, operations, and leadership teams to support product growth initiatives

Recent graduate with a degree or diploma in Business, Marketing, Commerce, or a related field
Internship, co-op, or project experience in marketing, research, business analysis, or technology is considered an asset
Strong analytical and research skills
Excellent written and verbal communication abilities
Strong organizational and project coordination skills
Curious mindset with an interest in technology products and business solutions
Ability to synthesize information and present insights clearly
Strong problem-solving mindset with a wiliness to learn
Self-starter who is proactive and resourceful
Familiarity with SaaS or enterprise software products is an asset
Technical SAP exposure is an asset
Experience with presentation tools and spreadsheets
Understanding of product marketing, customer journeys, or market research concepts is beneficial.

Product Marketing Coordinator – Entry-Level

Key skills