Junior Creative Strategist – Meta & TikTok Ads

Role Overview

• You research target audiences, competitors, and trends and translate these insights into compelling copy.
• You write persuasive, performance-oriented copy for video and static ads.
• You generate creative ideas and consistently bring the latest trends to the table.
• You develop hooks, scripts, and ad concepts, continually testing new approaches.
• You analyze your creatives' performance against relevant KPIs and derive concrete improvements.
• You work closely with our creative strategists, creators, and designers to elevate our clients to the next level.

Requirements

• You have existing experience (approx. 1–2 years) in copywriting, ideally within performance marketing or social media.
• You are familiar with direct-response copywriting and enthusiastic about sales psychology.
• You understand why copy works and engage with buyer psychology, hooks, and sales logic — you want to master this craft.
• You research target audiences analytically and methodically and know how to make them excited about a product.
• You're a social media nerd who knows the trends and how to adapt them.
• You enjoy working with data and are willing to get hands-on with Meta and TikTok Ads Managers.
• You are organized, eager to learn, and want to develop professionally at pace.

Benefits

• A-player teamwork: Every creative is the result of excellent collaboration between our experts in Creative Strategy, Content & Creators, and Creative Design.
• Personal development: We support you with internal and external training opportunities and offer strong career advancement prospects.
• Flexibility: Remote, in-office in Düsseldorf, or hybrid — you choose.
• Real-life team building: We regularly organize in-person team events and offsites so all team members can come together.
• We support your health with an Urban Sports Club membership.