Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives
Partner with Analytics and Data teams to strengthen attribution, incrementality testing, and performance measurement frameworks
Stay informed on platform changes, search trends, AI-driven advertising innovations, and competitive activity
Support agency and vendor relationships while ensuring operational excellence and accountability

5+ years of experience in paid search, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands
Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max
Proven track record scaling paid search programs with measurable business impact
Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
Experience managing substantial paid media budgets with strong financial discipline
Strong analytical and quantitative skills with experience using reporting and analytics tools
Familiarity with feed management platforms, attribution tools, and web analytics platforms
Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams
Highly organized with strong project management and communication skills
Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment
Passion for digital marketing innovation, consumer behavior, and performance optimization

Manager, Paid Media – Performance Marketing

Key skills