This role will be focused on strategic, longterm and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project Management initiatives
Strategic Analysis: Which metrics have the biggest impact on our customers and business results?
Planning: Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
Hygiene / Operations: Track critical performance KPIs and perform post-campaign analysis
Project Management / Martech: Manage strategic projects and transformations within Marketing

Minimum 4 years working experience in a related field or management consulting
Has a strong technical background
Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
Previous marketing analytics experience is preferred
Great project and stakeholder management skills, as well as strong communications skills
High level of initiative with a good ability to perform under time pressure or tight deadlines
Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields

Senior Analyst – Marketing Analytics

Key skills