Product Marketing Director

Role Overview

• Market insights : synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap.
• Drive go-to-market (GTM) positioning : including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging.
• Messaging : lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation.
• Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs.
• Win rate improvement : enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners.
• Thought leadership : Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc.
• Analysts : Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports.
• Product launches : Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases.
• Champion of consistency : Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders.
• Leadership & collaboration : build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.

Requirements

• 12+ years of product marketing leadership experience within cybersecurity, SaaS or disruptive technology (i.e. AI/ML) industries
• Strong proven background in content creation, product positioning, analyst relations, competitive analysis, branding and sales enablement preferably in the security industry.
• An excellent track record of leading, developing and mentoring a global product marketing team.
• Excellent writing, communications and presentation skills as well as exceptional attention to detail.
• Ability to translate technical concepts into business value and communications suitable for internal and external stakeholders.
• Ability to handle multiple projects and work effectively with multiple stakeholders across different function areas.
• Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations.
• Available for travel to regional offices, site visits, industry conferences and events.

Tech Stack

• Cyber Security

Benefits

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement