Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic)
Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance
Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality
Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets
Work with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy
Partner with Product and CRM teams to improve onboarding, retention, and LTV of acquired users
Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
Manage budgets, forecasts, and pacing to deliver efficient and scalable growth
Optimize web-to-app journeys and improve landing experiences
Stay current with mobile ecosystem trends, privacy updates, and best practices

3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition
Proven track record managing paid app install campaigns and ASO programs
Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau
Experience with A/B testing, creative optimization, and data-driven decision-making
Deep understanding of mobile attribution, tracking, and privacy frameworks
Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams
Passion for travel, technology, and innovation in the mobile space
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust

Health & wellness coverage including medical, dental, vision, and mental health resources
Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

App Growth Marketing Manager

Key skills