Translate the ARTD category strategy into market-specific execution plans that drive growth and strengthen system economics.
Collaborate with franchise leadership and bottling partners to align objectives, co-create investment strategies, and enable operational excellence in key channels.
Analyze consumer and customer insights to identify opportunity spaces and develop data-driven commercial initiatives that increase volume, mix, and profitability.
Shape brand and portfolio activation calendars in collaboration with Marketing, Revenue Growth, technical teams, and Supply Chain to ensure flawless market execution.
Lead market assessments and scenario planning processes to inform sound decision-making and resource allocation for ARTD growth.
Build strong cross-functional relationships, including with Marketing, Commercial, and Customer & Commercial Leadership, to ensure appropriate market activation and sustained category momentum.
Monitor performance metrics and competitive intelligence, adapting plans to address market shifts and emerging trends.
Drive rigorous financial and operational planning, from annual targets to long-term forecasts, providing transparency to stakeholders.
Enable effective compliance and risk management practices within the ARTD category in partnership with relevant teams.
Act as a cultural steward, promoting collaboration, inclusion, and agility to accelerate innovation in the ARTD space.

Bachelor's degree in Business, Marketing, or a related field; a postgraduate degree or MBA is preferred.
12+ years of progressive experience in commercial operations, franchising, or category development in the beverage, consumer goods, or alcohol industries.
Proven experience in alcoholic beverages with a strong understanding of category dynamics, regulations, and commercial execution.
Demonstrated ability to drive brand or category strategies through franchise systems and commercial partnerships.
Deep understanding of local market dynamics, including retail environments, modern and traditional trade, and on-premise and off-premise channels.
Fluency in Portuguese and English; proficiency in Spanish is preferred.
Experience managing cross-functional interfaces and external partnerships to execute large-scale, complex business plans.
Strong analytical skills with the ability to interpret market data, apply revenue-growth principles, and convert insights into actionable results.
Demonstrated comfort with digital tools, data platforms, and emerging AI technologies that optimize decision-making and improve execution.
Understanding of regulatory considerations within the alcohol sector and a commitment to compliance standards.
Exceptional communication and influencing skills, with the ability to align stakeholders around shared objectives.

Empower you to lead a strategic growth agenda in a high-potential beverage category, supported by a strong brand platform.
Provide access to diverse projects in an entrepreneurial environment that rewards curiosity and agility.
Offer opportunities to expand your experience in franchise dynamics, category strategy, and commercial planning in one of Latin America's most dynamic markets.
Enable your professional development through exposure to innovative tools, digital platforms, and insights that shape the future of beverages.

Director, Alcohol Ready-to-Drink – Brazil North

Key skills