Senior Global Brand Manager

Role Overview

• Brand Strategy: Strong business understanding – from external and internal PoV.
• Ability to translate market forces and cat strategy into long-term brand strategy to unlock this underpenetrated category.
• Clear identification of the source of growth for all brand innovations and campaigns to help design JtbDs.
• Consumer Intimacy: Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
• Project Management: Work with R&D, Supply Chain & Finance teams for bringing to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
• Mix Design & Execution: Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JtbDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and new innovations to help drive greater loyalty.
• Create pack designs with design agencies basis consumer insight and trade/channel realities.
• Stakeholder Management: Interface regularly with senior stakeholders from country, category, and brand to create and align long-term brand strategy.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).

Requirements

• Master’s degree in marketing or business Administration OR Equivalent.
• Experience of working with cross-functional teams, both internal and external.
• Minimum 3+ years of experience in marketing
• Strong Project Management skills.
• Monitors progress & takes action.
• Be bold in thought and brave in action.
• Have a healthy disregard for the status quo
• Strong consumer intimacy to unravel true consumer insights.

Benefits

• Unilever is committed to equity, inclusion and diversity to drive our business results
• We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business