Paid Media Manager

Role Overview

• Setting up and deploy paid media campaigns across a range of channels, including, but not limited to Google Ads, Microsoft Ads, META, Linked In and Programmatic Display.
• Contributing to the development of the paid media strategy across multiple markets, bringing new ideas, technology and targeting tactics into our existing paid media channels.
• Deploying the technical optimisation plan in multiple channels across many countries.
• Working with the Senior Paid Media Manager and a team of Paid Media Managers to allocate and execute optimisations and actions at speed.
• Reviewing platform performance daily, suggesting and implementing optimisations to drive performance forward.
• Aligning paid media platform performance with business reporting to ensure actions are impacting business performance positively.
• Using reporting platforms such as Looker Studio to monitor, track and share performance of key KPIs across several paid media platforms.
• Proposing and implementing paid media tests to enhance performance, from creative, bid management and audience targeting testing.
• Executed in a methodical fashion to ensure results are tracked and learnings are gained at speed.
• Contribute to our CRO program, identifying opportunities to improve website CVR and managing the setup, execution and reporting of CRO testing.
• Managing and maintaining major supplier relationships, including but not limited to external media agency partner, Google and Meta.
• Ensuring activities are executed whilst staying abreast of industry trends, latest products/tools and following best practice.
• Collaborating with Senior Digital Managers across the team to respond to local marketing briefs, producing suggested paid media strategies to achieve the campaign goals.
• Alignment with our internal and external SEO experts to ensure search strategies are unified.
• Conducting regular competitive analysis to benchmark our paid media campaigns vs key competitors within their respective markets.
• Staying up to date with the latest paid media, technology and AI trends, algorithm updates, and industry developments.
• Providing regular performance reports and insights to stakeholders, sharing data in a clear and concise manner.

Requirements

• Degree level education or equivalent practical experience.
• 4+ years of experience in digital Marketing B2B experience gained at either agency side or client side (agency side preferable).
• Google Ads and Meta expertise.
• Experience delivering KPIs, measurable output and financial results.
• Extensive hands-on technical experience in PPC and paid media management, with a proven track record of developing, implementing and reporting on PPC & paid media performance.
• Technical hands-on experience in setting up paid media tracking across GA4 & GTM platforms, with the ability to produce detailed automated reporting.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Demonstrated success in improving paid media performance and communicating progress and performance to stakeholders.
• Experience working with cross-functional teams, ensuring plans are aligned.
• Ability to work as a strong team player in a fast-paced and dynamic environment.

Benefits

• Competitive salary and benefits, including bonus, pension, health insurance, and life insurance.
• Education assistance, certification reimbursement and professional development.
• Welfare program.
• Virtual fitness classes offered company-wide.
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.).
• Philanthropic support with both local and national organizations.
• Fun culture with company-wide contests and prizes.