Own and define the organic social strategy, including tone of voice, content direction, and success metrics
Drive growth in reach and engagement through continuous testing, experimentation, and optimisation
Build and execute organic social plans aligned with broader company initiatives (e.g. campaigns, events, product launches)
Lead and manage social presence across LinkedIn, Instagram, and YouTube
Act as the internal expert on platform best practices, formats, and algorithm changes
Develop and evolve video and long-form content strategies, especially for YouTube
Test new content formats, storytelling approaches, and creative concepts with clear hypotheses and learnings
Ensure content strategies align with broader SEO / AEO and digital goals
Create engaging content and activation plans that encourage employee involvement
Partner with leadership and teams to amplify campaigns, launches, and thought leadership
Educate and enable internal teams on social media best practices and personal branding
Develop social-first creative ideas, content series, and storytelling formats beyond static posts
Maintain high creative standards while ensuring content remains agile and platform-native
Collaborate closely with Campaigns, Paid Media, PR, Content, and People & Culture teams

Have 5+ years of experience in organic social media roles with ownership of strategy and execution
Have strong hands-on experience with LinkedIn and Instagram, ideally within B2B environments
Have experience building or scaling employee advocacy programmes
Bring a creative mindset and are comfortable challenging briefs and exploring new approaches
Have strong stakeholder management skills and can balance creative ideas with business objectives
Have excellent writing skills and a strong instinct for social storytelling
Have experience creating content, with video production considered a plus
Stay up to date with platform trends, algorithm changes, and emerging formats
Are comfortable experimenting, learning from results, and iterating quickly
Balance creativity with commercial awareness and brand responsibility
Are a collaborative team player who can connect initiatives across teams

Well-being: A caring and inspiring environment, promoting a happy and healthy lifestyle through a wide range of facilities and activities
International: A growing global company, worldwide career opportunities, and multicultural teams

Social Media Manager

Key skills