Social Media Marketing Manager

DRMTLGY is a rapidly growing direct-to-consumer skin care company delivering science-backed skin care solutions. The Social Media Marketing Manager will oversee the strategy and execution of all social media marketing efforts, focusing on platforms like Meta and TikTok, while also managing a team and analyzing campaign performance.

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with DRMTLGY brand values and business goals. Drive upper/mid funnel performance metrics including impressions, followers, and engagement
• Oversee the creation of engaging and educational content for all social media platforms, including Instagram, Facebook, TikTok and emerging platforms. Manage internal and external content creators to ensure steady pipeline of content for all owned channels. Provide relevant content to the paid media team for creative asset development on paid ads
• Create a strong connection with our online community through active community engagement
• Optimize social selling on IG and TikTok Shops for key commerce moments
• Partner with our influencer team to ensure high performing, on-brand content for owned and earned channels. Leverage earned content for use within owned channels where possible. Work closely with the ambassador program to ensure consistent community messaging and vibe
• Monitor, measure, and report on the performance of social media campaigns and strategies, using data-driven insights to continually improve results
• Build and manage a high-performing social media team, setting clear goals and expectations for each team member
• Responsible for the social media budget, optimizing spending to achieve the best results
• Stay updated on the latest trends and technologies in social media and wellness industries, incorporating them into the overall strategy

Requirements:

• 4+ years of experience in social media marketing with at least 2 years of experience in the beauty industry
• In-depth knowledge of social media platforms and social marketing trends
• Proven track record of driving social KPIs through content strategy, platform management, collaboration with influencer teams, and content creation
• Strong communication and leadership skills
• Strong organizational and project management skills with the ability to manage multiple projects at once
• Strong trend spotter and comfortable taking the initiative to recommend new ideas based on new trends, competitive insights, or consumer insights
• Strong portfolio showcasing creative content creation skills
• Strong experience with analytics and reporting tools to measure the effectiveness of campaigns
• Experience in content creation preferred (graphic, photography and video)
• Experience in successfully building a social media program at a startup is a plus