Key skills
AIChange Management
About this role
Role Overview
- Lead the end‑to‑end marketing operating system—defining how marketing operates at large to drive a full-scale transformation.
- Interface, Tools and Tech Design the holistic end to end marketing operating system across planning, execution, content, media, and measurement—focusing on how tools and platforms connect.
- Define marketing system blueprints, user requirements and strategy to building a forward facing automated operating system.
- Identify and design opportunities to build unique GEICO tooling IP as a driver for growth for decades to come.
- Partner with marketing technical architect to not only design the system but the technical requirements.
- Design systems that are AI‑ready by default, enabling automation, intelligence, and augmentation across marketing activities.
- Partner and lead an operating team from various GEICO departments: Marketing data and tooling architect (execution and ownership) Capabilities & Partnerships (agency and capability alignment) Workflow & Process Design (how workflows through systems) Change Management (driving adoption).
Requirements
- 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
- Proven experience designing complex systems across tools and partners
- Strong understanding of modern data and technology, creative tools, automation, and AI-enabled platforms
- Ability to influence without direct ownership
- Clear communicator who can translate between executives, technologists, creatives, and vendors.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility
- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.