Own how Tessitura shows up in the market and translate it into pipeline and growth
Turn GTM strategy into a focused, effective demand system
Define focus, prioritization, and communication in market
Shape how Tessitura creates demand and challenges competitive narratives
Set the direction for pipeline generation using appropriate channels
Design a cohesive, integrated demand engine across campaigns and partnerships
Own pipeline creation for new logos including quality, volume, and conversion
Partner with Revenue Operations to define pipeline measurement and success

8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles
Experience in B2B SaaS or enterprise software
Proven ability to set demand strategy and drive pipeline outcomes, not just execute campaigns
Strong understanding of long sales cycles and complex buying processes
Experience building integrated, multi-channel demand systems
Ability to think in market dynamics, not just marketing channels
Strong grasp of pipeline math, forecasting, and funnel performance
Experience working closely with Sales and Revenue Operations
Ability to make hard prioritization decisions and focus on what drives impact
Strong point of view on what works (and what doesn't) in B2B demand generation
Active use of AI tools to improve performance, insight, and efficiency
Comfort with ambiguity and building from scratch.

Director, Demand & Pipeline Marketing

Key skills