Own and manage our Salesforce CRM, including configuration and ongoing optimisation
Data integrity and database management
User access and system governance
Design and implement scalable processes that support marketing and sales operations
Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility
Design and manage the lead lifecycle from first touch through sales handoff
Build and maintain marketing attribution models to measure channel and campaign performance
Define and enforce UTM frameworks and tracking standards across marketing channels
Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation
Build and maintain marketing dashboards and reporting frameworks
Produce weekly and monthly marketing performance reports for internal stakeholders
Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel
Ensure reporting structures provide clear visibility into pipeline development and marketing impact
Manage integrations across the marketing technology stack, including marketing automation and analytics tools
Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility
Support vendor relationships and ensure systems operate efficiently and reliably
Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality.

Bachelor’s degree in Marketing, Business, or a related field
3–5 years of experience in marketing operations, revenue operations, or CRM-focused roles
Hands-on Salesforce experience; admin-level proficiency strongly preferred
Strong understanding of marketing attribution, funnel reporting, and performance measurement
Experience configuring marketing automation platforms and campaign workflows
Analytical, detail-oriented, and comfortable working with complex datasets
Experience in a B2B environment required; SaaS or technology sector experience is a strong plus
Based in or willing to relocate to Barcelona
English fluency required; Spanish or additional languages are a plus

Marketing Ops, Lifecycle – Salesforce

Key skills