About this role
Role Overview
- Support the Influencer Lead with development, execution and reporting of best-in-class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives
- Build, manage and continuously refresh a pipeline of DACH influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis
- Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day-to-day point of contact and nurturing long-term partnerships with top performers
- Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate
- Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly
- Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition
- Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations
- Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with
- Continually identify opportunities and improvements to be made across internal processes
- Work with the wider marketing team on cross-channel initiatives including new product launches and acquisition strategies
Requirements
- Circa 1+ year experience in influencer marketing, managing the end-to-end process
- Fluent in German is essential for this role
- Knowledge of the DACH influencer-sphere, cosmetics industry and social media trends
- Data is your friend – you find it easy to use insights to back-up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue
- A pro-active self-starter with a problem-solving attitude!
- Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously
- A strong communicator, confident managing external relationships and internal stakeholders
Benefits
- 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options
- we care about our team’s wellness, from physical to mental health
- Share options after probation, so that you can benefit from our growth
- Gym membership