Support the Influencer Lead with development, execution and reporting of best-in-class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives
Build, manage and continuously refresh a pipeline of DACH influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis
Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day-to-day point of contact and nurturing long-term partnerships with top performers
Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate
Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly
Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition
Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations
Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with
Continually identify opportunities and improvements to be made across internal processes
Work with the wider marketing team on cross-channel initiatives including new product launches and acquisition strategies
Requirements
Circa 1+ year experience in influencer marketing, managing the end-to-end process
Fluent in German is essential for this role
Knowledge of the DACH influencer-sphere, cosmetics industry and social media trends
Data is your friend – you find it easy to use insights to back-up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue
A pro-active self-starter with a problem-solving attitude!
Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously
A strong communicator, confident managing external relationships and internal stakeholders
Benefits
33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
Our WellHub membership with a range of fitness & wellbeing options
we care about our team’s wellness, from physical to mental health
Share options after probation, so that you can benefit from our growth