Design, launch and perpetually optimize comprehensive paid advertising strategies across platforms
Direct and manage the entire paid media budget, dynamically allocating spend based on real-time performance
Own the rigorous A/B testing framework across ad creatives, messaging, targeting and landing page UX
Utilize ad tracking tools and our reporting stack (including Hubspot) to deliver sophisticated, actionable performance reports
Identify and implement conversion rate optimization strategies across the paid acquisition funnel
Partner closely with Content, Product Marketing, and Sales teams to ensure messaging alignment

Proven AI-Driven Paid Acquisition Experience
3+ years of dedicated experience managing high-budget, full-funnel paid advertising for B2B SaaS companies
Demonstrated success in multichannel campaign management and strategic budget allocation across platforms
Advanced proficiency in conversion tracking implementation, performance analytics tools, and working with advanced attribution models
Proven experience working with and optimizing campaigns for international and global markets
A solid understanding of Conversion Rate Optimization (CRO) techniques applied specifically to paid ad landing pages and creatives
Proven experience developing multichannel complex campaigns explicitly mapped to the customer journey of a SaaS B2B product
Proven experience with creatives and landing pages ideation, taking concepts from initial idea to full production and optimization

Senior Paid Demand Generation Specialist – B2B SaaS

Key skills