Senior Director, Emerging Brands

Role Overview

• Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution
• Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets
• Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact
• Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities
• Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption
• Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market
• Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies
• Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance
• Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps
• Ensure strong co-brand alignment and value creation with external partners by building trust-based, senior level relationships
• Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed
• Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long-term brand equity
• Contribute to the development of the adult ready to drink category vision and strategic direction at an enterprise level
• Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning

Requirements

• University experience in marketing, business, economics, or a related field
• 15+ years of progressive professional experience in marketing, brand management, or general management roles
• Leadership experience across global and operating unit scopes within complex, matrixed organizations
• Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth
• Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces
• Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
• Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners
• Experience working with bottlers or local and trade marketing environments, with strong system influence skills
• Proven capability to lead complex external partnerships and create shared value across co-owned or co-developed brands
• Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies
• High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
• Strong executive communication skills and the ability to influence without direct authority
• Comfort operating in ambiguity with a growth mindset and a bias for action

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position