A self-starter who is passionate about owning success, while also encouraging creativity in tandem with data-driven results, that can apply excellent business judgment to deliver results and thrive in a constantly evolving environment
The Marketing Associate will be responsible for working cross-functionally to bring concepts and ideas to life in support of our breeder, veterinary, and consumer channels
Implement and optimize digital and direct communications that engage, educate, and retain pet owners, breeders, and veterinarians alike through various mediums such as: emails, SMS/WhatsApp, social media (paid and organic), blogs, print collateral, and website content authoring
Build, manage, and push engaging and relatable content and campaigns for various channels and mediums to increase the amount of loving, responsible pet owners within the Trupanion or PetExpert family
Measure the effectiveness, progress, and impact of International Marketing as they relate to important metrics and company goals
Provide reporting on regional performance as well as insights and recommendations

2+ years of experience building and optimizing MarTech tools, such as Content Management System or Marketing Automation (e.g., Contentful, Iterable, Plausible Analytics)
Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused
Excellent background in content creation for differing mediums with various tools, like Adobe Illustrator or Canva
Some experience working with Social Media Management tools
Familiarity with project management software such as Smartsheet
Experience working on multiregional and multilingual efforts
Deep understanding of the cultural nuances and differences between Germany, Switzerland, and Austria
Professional working proficiency in English
Native proficiency in German required
Prioritization of candidates with fluency in Dutch

Marketing Associate, International

Key skills