Junior Creative Strategist – Meta & TikTok Ads

Role Overview

• You research target audiences, competitors, and trends and translate these insights into compelling copy
• You write persuasive, performance-oriented copy for video and static ads
• You are full of creative ideas and consistently bring the latest trends to the table
• You develop hooks, scripts, and ad concepts, constantly testing new approaches
• You analyze the performance of your creatives using relevant KPIs and derive concrete optimizations
• You work closely with our creative strategists, creators, and designers to elevate our clients' performance

Requirements

• You have prior experience (approx. 1–2 years) in copywriting, ideally in performance marketing or social media
• You are familiar with direct response copywriting and are passionate about sales psychology
• You understand why copy works and study buying psychology, hooks, and sales logic — you want to master this craft
• You dive deep into audiences analytically and methodically and know how to excite them about a product
• You're a social media nerd who knows every trend and how to adapt it for your work
• You enjoy working data-driven and are willing to learn the Ads Managers of Meta and TikTok
• You are organized, eager to learn, and want to develop professionally quickly.

Benefits

• A-player teamwork: Every creative is the result of excellent collaboration between our experts in creative strategy, content & creators, and creative design.
• Personal development: We support you with internal and external training opportunities and offer strong advancement prospects.
• Flexibility: Remote work, in-office in Düsseldorf, or hybrid — you choose.
• Real-life team building: We regularly host in-person team events and offsites so the whole team can come together.
• We support your health with an Urban Sports Club membership.