Design, manage, and continually optimize onboarding programs for new sales hires to ensure quick ramp-up times.
Deliver ongoing training programs aligned with new product features, market shifts, and evolving buyer personas.
Partner with Product Marketers to ensure sales teams have access to the latest case studies, battle cards, playbooks, and pitch decks.
Maintain a centralized sales enablement content repository and promote its effective use.
Collaborate with Sales Leadership and RevOps to refine sales processes, methodologies, and workflows to maximize effectiveness.
Monitor adoption and compliance with sales processes through CRM (e.g., Salesforce) insights and performance metrics.
Track key enablement metrics (e.g., onboarding time, win rate, content usage) and use insights to inform future programs.
Collect feedback from sales teams to continuously improve enablement efforts.
Work closely with Marketing, Product, and Customer Success to ensure messaging alignment and knowledge transfer.
Serve as the liaison between frontline sales teams and internal product/marketing updates.

3+ years of experience in sales enablement, B2B sales, or sales operations, ideally within SaaS or GovTech.
Proven track record of designing and executing successful enablement programs.
Familiarity with CRM (e.g., Salesforce), LMS platforms, and sales engagement tools.
Strong communication, project management, and change management skills.
Ability to analyze sales data to drive decision-making.
Experience working in or with public sector organizations is a plus.
Previous experience in B2B sales an asset.

Sales Enablement Manager

Key skills