Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications
Partner with Customer Success on NPS follow-up programs and customer health campaigns
Build the customer reference and advocacy program
Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal
Develop segmentation and personalization strategies to improve relevance and conversion
Oversee email marketing, setting priorities and reviewing sends and automated programs
Own email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion
Partner with demand gen and sales to define and tier the target account list
Design and execute personalized, multi-touch ABM campaigns across email, content, and digital channels
Track and report on account engagement and ABM-sourced pipeline
Own the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture
Oversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars
Manage reporting on registrations, attendance, and downstream pipeline contribution

10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs
Hands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting
Solid understanding of CRM data and sales pipeline; Salesforce experience required
Proven experience building and running ABM programs alongside sales teams
Metrics-driven mindset with a track record of connecting program activity to pipeline, NRR, or expansion revenue
Experience managing a team while remaining a hands-on contributor

Customer Marketing Director

Key skills