Consolidate and analyze campaign data involving creators (reach, engagement, retention, conversion and brand lift);
Develop audience and behavior analyses by platform (YouTube, TikTok, Instagram, among others);
Identify performance patterns by format, creator and advertiser category;
Support commercial and planning teams with analyses and strategic recommendations;
Create presentations and executive reports with storytelling focused on business results;
Develop dashboards and recurring materials to monitor performance;
Propose new KPIs, methodologies and data cross-analyses;
Structure studies and comparative analyses across platforms, formats and categories;
Monitor market trends in the creator economy, branded content and social video.

University degree completed;
Previous experience analyzing data from digital campaigns or social media;
Knowledge of performance metrics (reach, engagement, retention, conversion, etc.);
Experience creating presentations and executive reports;
Experience with data analysis and/or visualization tools (social analytics tools);
Ability to interpret data and generate actionable business insights;
Experience with creator marketing and branded content;
Experience in insights, strategic planning or media intelligence areas;
Experience building dashboards (Power BI, Tableau or similar);
Knowledge of brand lift studies and brand measurement methodologies;
Active monitoring of social media and creator economy trends;
Experience with proprietary data or developing market studies.

Mid-level Marketing Analyst – Integrated Advertising Business

Key skills